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Opening Session: The New Era of Agency Growth
09:00–09:20•Main Stage
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Your Live Notes
Traci Anderson
Host
Your AGX hosts opening the day with the strategic why behind the program.
About this session
Not a stale conference. A collaborative growth lab — and why millions of existing Farmers households are the underdeveloped opportunity hiding in plain sight.
Key Takeaways
- 01Why deepening existing households beats chasing new ones
- 02The collaborative growth lab mindset
- 03How today's flow turns insight into activation